Those of you who’ve been reading my blog for a while know that I make a lot of comments about why businesses fail. I usually bag on bad customer service, but that isn’t the only reason. Sometimes there is just a disconnect between what people want to buy and what a business wants to sell. For instance, in the ideal world, EVERYONE will tell you that they want to buy the highest quality item for the cheapest price. That is usually not possible, so most people settle on one or the other --- low price, or high quality.
Those of us who are “quality shoppers” often don’t mind paying a little more to get a little more value.
All this to say…
Years ago, where I grew up, there was a VERY popular restaurant/ bar. It was so “hip” that there was no name or address on the building (which was set back from the street. You had to KNOW where the place was). A few years later, I found myself working there for a short time, and that in itself was considered local status. The place had great food, great prices, and served a college crowd. It was run by a good businessman, who began mentoring a young protégé.
About five years later, after moving away, I returned for a visit. I arrived in town late one night and decided to dash in to my old haunt. I was surprised it wasn’t jam-packed. The young protégé was now the establishment’s owner. He handed me the menu, and I saw that the prices had gone up drastically, but the food had always been dependably good, so I asked for a chicken enchilada. Without batting an eye, he said, “Do you want the one with the REAL chicken? If so, it’s a dollar extra.”
And that’s why the place was practically empty. I took the real chicken, but I never went back again, and I’m sure a lot of other people didn’t, either.